Dr. Bill Rollow brings more than 20 years of experience in the health insurance industry. He is board-certified in family medicine and has a Master’s degree in Public Health, along with an extensive background in the development and management of work teams, having the lead administrative responsibility for provider, health insurance, Governmental, and consulting organizations. He serves as our Chief Medical Officer, providing expert counsel to CMS and leadership to Arch. Dr. Rollow has deep experience in project management and related program assessment, including peer-reviewed publication of the results of the Medicare Quality Improvement Organization, and creation and leadership of one of the few patient-centered medical home demonstration projects with randomized controlled design. In this role, Dr. Rollow will promote improvement in health care outcomes and cost through organizational and delivery system redesign through his work as the Project Director.